Here's an article about Play Golf America and the $12 million ad budget used to promote golf. The biggest mistake of this campaign is the people they use to promote golf. Why in the hell would I equate playing golf with Mia Hamm as a spokesperson? She makes me want to kick a soccer ball, or Nomar's head, but Mia definitely does not motivate me to want to play golf. None of the 'celebrities' used in this campaign make me think of golf for that matter.
I'm not saying I don't think it's a good idea to promote golf. I just think this campaign was a waste of money. The PGA of America, who paid for this silly campaign, headquarters is about one mile away from my office. I could have easily come up with a much better campaign that would actually get golfers on the golf course. Hey PGA, if you need some help, send me an email.
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