Japanese Phenom Ryo Ishikawa

18 year-old Japanese phenom Ryo Ishikawa is making his 2010 PGA Tour debut on February 4 at the Northern Trust Open in Los Angeles at Riviera.

So who exactly is Ishikawa... and how good is he?

Well, Ishikawa won 4-times last year in Japan... and he became the youngest player to win a money list on a tour recognized by the world ranking. He also won 3 of 5 matches for the Presidents Cup team.

Yes, Ishikawa made his U.S. debut at Riviera last year and missed the cut. But get this, the amount of media nearly doubled last year at the Northern Trust Open.

I believe it. I remember when I worked at the TPC of Connecticut when Canon used to sponsor the tournament. The amount of media there was huge. It was like Wang from Caddyshack was everywhere you looked.

As for Ryo Ishikawa, who is currently ranked 30th in the world, he will also play in the Pebble Beach National Pro-Am and the Match Play Championship.