As PGA TV viewership continues to plummet and corporate sponsorship also nose dives - because of Tiger Woods recent "transgressions"... the golfing elite at PGA Headquarters have been quietly negotiating with several companies expressing an interest in filling the void.
Narrowly beating out "Tiagra... good for 18 holes! The successful bidder expressed their enthusiasm of trying to live up to their corporate image and melding that with Tiger's zeal for golf.
Today, at a joint press release with Tiger Woods and the new corporate sponsor, the PGA announced their new choice.
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