BigGopher.com is a new website which offers a golf ball of the month club. And as much as I think this is a good idea, I also think this is a bad idea. As a golfer, I don't think any golfers are going to join. Half the fun of buying golf balls is going to the pro shop or golf store to check out all of the equipment, clothing and accessories. Also, for a start-up company to have to maintain an inventory of golf balls could be fairly expensive. My guess is they buy balls once a month based on what they need and don't actually keep any inventory.
So I was thinking to myself who in the hell is going to join Big Gopher? Surely not a golfer. But wait, many golfers have wives. That's it, they are going to market to women. Now this would be a nice gift to get from the Mrs. Something I'll actually use. I've sent friends beer of the month club and coffee of the month club memberships as gifts and they love it. So why not send a golfer golf balls? It now makes sense to me. Good luck to the golf ball of the month club, hopefully Mrs. No Three Putts will read this and take it as a hint.